TTC’s growing network (online)

It’s good to hear about any progress in public transit in Toronto, even if it is only in the online realm. The TTC’s plans to redesign its website and better engage with bloggers and the patrons of online media (See today’s article in the Globe “Transit Commission goes to the blogs”, and the post in spacingwire from a former TTC manager for some history and interesting details). Maybe Adam Giambrone’s strategy of engaging the capabilities of online communication represents more than a new focus on technology, perhaps it means the TTC will begin to operate a bit more like a business, and perceive itself as a real brand. The TTCs past failures to capitalize on the potential of social media represented failure to engage both its customers and some of its most ardent champions.